About Us
We're Origin Bar Academy
Built by hospitality people, for hospitality people. We make training that actually gets used—from knowledge retention to bar operations.
The vision that drives us
At Origin Bar Academy, we believe learning should be simple, impactful, and within everyone's reach.
We see too many growing businesses stuck between training platforms that are either too complex and costly, or too basic to fuel real growth. So we set out to build something better.
A learning platform made for growing hospitality businesses. The kind that need to launch fast, prove value sooner, and scale without the hassle of complicated systems or high costs.
Simple yet powerful training is the path to growth.
Meet Our Founders
Industry experts combining world-class hospitality knowledge with cutting-edge technology
Andy Watson
Co-Founder
World Champion Bartender, IBA Global Ambassador, 20+ years industry experience
Alvin Durrani
Co-Founder
Technology and business development expert driving platform innovation
The values we stand by
Growth minus the growing pains
You don't need to sacrifice simplicity for growth. Origin Bar Academy is designed for simplicity — whether you're just starting out, or actively growing — it scales alongside your business.
Innovation with purpose
We build intelligent tools and AI-driven solutions to streamline training, not distract from it. Our goal is to free hours of admin time so you can focus on work that drives the business forward.
Results tell the story
Training that drives real outcomes is what gets a seat at the table. Origin Bar Academy has always been (and always will be) the platform that helps businesses of any size prove ROI fast.
Move fast. Adapt faster
Change doesn't wait. Neither should training. Staying agile means swiftly adapting to the unexpected training needs and shifts in your strategy with speed and flexibility.
Never stop learning
In future-ready workplaces, learning isn't 'one and done'. By mapping, tracking, and building skills, you'll ensure your most valuable investment — your people — are driving what's next.
Global impact
Trusted by industry experts worldwide, we empower hospitality businesses in every corner of the globe to reach their full potential through better training delivery.
The results you can count on
Higher upsell rates
Source: Hospitality training ROI studies
Cost of replacing a trained bartender
UK/Nordic — Source: Hospitality industry benchmarks
Reduction in turnover with IBA pathways
Source: IBA partner venue data
Source: Hospitality training ROI studies, industry benchmarks, IBA partner venue data
Our Shared Roadmap
Milestones that will shape the future of bartender education.
-
2025Completed
MVP
Origin Bar Academy MVP launches — laying the foundation for the future of bartender education with our core learning platform.
-
Q1
2026Launch
Official platform launch: Origin Bar Academy goes live to the public, bringing professional bartender training to venues worldwide.
-
Q2
2026Book Release
Publishing our comprehensive bartending guide to customers — extending our expertise beyond digital into a tangible resource for professionals.
-
Q3
2026Mobile App
Showcasing our native mobile app — bringing Origin Bar Academy training to bartenders' fingertips, anytime, anywhere.
-
Q4
2026New IBA Videos
Starting production of the new IBA Course Videos — world-class instruction filmed with industry-leading production quality.
-
Q1
2027Expert Expansion
Expanding core courses with Sommeliers, World Star Chefs, and industry experts — bringing diverse expertise to our curriculum.
-
Q2
2027Platform 2.0
Showcasing Origin Bar Academy 2.0 — a completely reimagined platform with enhanced features and user experience.
-
Q3
2027Core Courses
Deploying our new core courses — comprehensive training modules covering every aspect of modern bartending excellence.
-
Q4
2027AI Department
Building our AI Department — pioneering intelligent learning tools and personalized training experiences for the next generation.